Elements of Types of relationship marketing programs:
Types of Relationship Marketing Programs
  CUSTOMER TYPE
Program TypeIndividual CustomersDistributors / ResellersInstitutional Buyers (Business to Business)
Continuity MarketingLoyalty ProgramsContinuous Replenishment and ECR programsSpecial supply arrangements (e.g. JIT, MRP)
Individual MarketingData Warehousing and data miningCustomer Business DevelopmentKey Account Management
Comarketing / PartneringCobrandingCooperative MarketingJoint Marketing and Codevelopment

Principle:

Categorize Types of relationship marketing programs


Issues:

Online vs offline CRM

Product or service


Applications:

To determine the CRM Program Type i relation to customer types


Source of Types of relationship marketing programs:

(Parvatiyar & Sheth, 2000)