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Elements Lifecycle – Industry: Buyer, competitor and internal needs compared to Industry lifecycle. Relevant to map product or company portfolio to different lifecycle stages. Principle: Emerging industry characteristics: Strong technological…
Elements of The value network – Industry Structure Map: Overall map of Key Elements of the industry activity chain Principle: Patterns in general have an economic, historical, political or technological…
Elements Porter’s Five Forces: Threat of new entrants: Economies of scale, Product differentiation, Capital requirements, Switching cost, Access to distribution channel, Cost advantage independent of scale. Bargaining power of suppliers:…
Elements of Strategic management: Main components and main attributes of Strategic Management Principle: Illustrates the linkage between strategic content that needs to be managed Issues: Main issues of strategic management…
Elements of Strategic Planning Process: Steps in the planned process Principle: The planned process of deliberate strategic development and implementation Issues: Deliberate strategies not always suitable – when focusing the…
Work alone Repeat your notes in you exam booklet Focus on details rather than the story Be descriptive – do not discuss Use the notes of others Suggest innovative genius…
Goodstein and Wicks (2007) General Review: Highlights the role of stakeholders in ethics of corporations, and arguments that this is a two-way relationship, where stakeholders are to be responsible for…
Goodpaster and Matthews (1982) General Review: Describes the corporate conscience based on comparison to a persons moral influencing the decisions of profit vs social responsibility. Core Theory (logical explanation or…
Elements of Drivers and Resistors to Relationship Marketing: Drivers for RM: High acquisition costs relative to retention costs (understanding that lifetime value of customers makes economic sense) High exit barriers…
McMillan et al (2004) General Review: Links Corporate Governance, Corporate Reputation and Corporate Responsibility and argue that relationship focus will allow directors to manage complex areas in practical ways, and…