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Elements of Competitor Strategy Analysis: Competitor objectives, strategy, assumptions and capabilities Principle: Key competitor strategic analysis Issues: Uncertainty of rapid changing future – Increasing organisational empowerment (fluid organisations and strategy)…
Elements of Transactional vs Relationship Marketing: Compares the variables, time, marketing, priceelasticity, customer satisfaction, customer feedback, independence of functions, internal marketing and product types, in Transactional vs Relationship marketing approach…
Elements of The Henley Transformational Framework: Centre of Organisational Learning is Leadership & Culture, driven by Mobilize for change, Translate strategy into objectives and incentives, Design the change process and…
Elements of Business to Consumer (B2C) relationship caracteristics: Terms of refererence the organisation defines interaction with customers as a relationship only if it is considered to benefit the organisation Relational…