Kaku (1997)

General Review:

Runs trough the spiritual principles of cooperation in Canon, and promotes the idea that companies are to play an active role not only in creating stakeholder satisfaction but also directly influence governments to act on global imbalances.

Core Theory (logical explanation or testable model of interaction):

Core concepts (abstract idea or a mental symbol):

Kyosei – the spirit of corporation in which individuals and organisations work together for the common good.

P 108 Identifies three global imbalances challenging Canon; country trade, income and generation consumption.

Core framework (structure used to outline, address or solve complex issues):

Stages of corporate Kyosei:

  1. Economic Survival – secure predictable stream of profits
  2. Cooperating with labour – manager and worker act together
  3. Cooperating outside the Company – creating partnerships with stakeholders and competitors
  4. Global Activism – geographical expansion of cooperation
  5. The Government as Partner – urge national governments to work with global imbalance

Core models (pattern, plan or description showing main object or workings of concept):

Methods used:

Case study of Canon



Relatedness to objective:

P114 “By caring for our employees, we have found that they care for the company – and we all benefit as a result.” Mentions that domestic Canon never have laid off workers or made early retirements.

P114 Marketing of products to minority handicapped groups on a non-for-profit basis.

P117 Recycling of used equipment.

p121 Cooperation with competitors based on own distinct capabilities and assets.

Relatedness to questions:

Arguments/points made (set of one or more declarative sentences):

P122 “My point is: If corporations run their business with the sole aim of gaining more market share or earning profits, they may well lead the world into economic, environmental, and social ruin.”




Based on only one case and the ethics and culture of business in Japan.