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Elements of Customer Portfolio – Three-Dimensional Customer Classification Matrix: Matrix positioning customers (or other partners) according to Relationship value, Net price and Cost to serve Principle: Classifies relationships based on…
Elements of Transactional vs Relationship Marketing: Compares the variables, time, marketing, priceelasticity, customer satisfaction, customer feedback, independence of functions, internal marketing and product types, in Transactional vs Relationship marketing approach…
Elements of The Henley Transformational Framework: Centre of Organisational Learning is Leadership & Culture, driven by Mobilize for change, Translate strategy into objectives and incentives, Design the change process and…
Elements of Vision & Mission: Components and their relatedness to Mission and Vision Principle: Vision Build on Mission and reflect changes in market forces Mission reflecting stakeholders expectations and focus…
Elements of A classification of relationship types: Transactions, Repeated Transactions, Long-term Relationships, Buyer-seller Partnerships, Strategic Alliance/Joint Ventures, Network Organisations, Vertical Integration Principle: The development of transactional to strategic relationships Issues:…
Theory In science, a theory is a mathematical or logical explanation, or a testable model of the manner of interaction of a set of natural phenomena, capable of predicting future…
“author” (“year”) General Review: Core Theory (logical explanation or testable model of interaction): Core concepts (abstract idea or a mental symbol): Core framework (structure used to outline, address or solve…
Appendix 1 – Organisations and the Concrete Industry GOVERNMENT In February 2008 the Danish government took initiative to form a Climate Consortium that: Short term is to secure climate focus…
Appendix 2 – Details of CSR History and Stakeholders CSR History In the 19th century the term Corporate Philanthropy was used to describe the social donations of business owners. The…
Appendix 3 – Reporting Standards and Principles An overview of some of the more common reporting standards and principles. INNOVEST, Caux Round Table, Social Accountability (SA) 8000, ISO14000, ISO14063, Account…