Category: Marketing

Elements of Transactional & Relationship Marketing Differences: Transactional marketing Orientation to single sale Emphasis on single transactions Discontinuous customer contact Focus on product features Short time scale Little empahsis on…

Elements of A framework for corporate Identity Analysis: Corporate Identity via five main groups, Communication & Visual Identity, Behaviour, Corporate Culture, Market Conditions and Product & Services Principle: Components constituting…

Elements of Simplified Model of Business Relationships: Drivers of business relationships, The nature of Relationships and Outcome of business relationships Principle: Links the past and present behaviours of a business…

Elements of Conceptual Foundations of Relationship Marketing: The elements in Analytical Tools, Work Process, Support Infrastructure and Measures that are the conceptual foundation for Relationship Marketing Principle: Lists the tools…

Elements of Formation Governance and Evaluation Model of Relationship Marketing: The elements constituting the formation, management and evaluation of relationship marketing Principle: A process of engaging in co-operative and collaborative…

Elements of IMP’s Interaction Model: Illustrate the Environment, Atmosphere and Relationship elements surrounding the interaction process Principle: Three interaction elements besides financial exchange Issues: Cooperation -> Adaptation/Investment -> Commitment ->…

Elements of Key Account Management: Levels of customer involvement and the nature of customer relationship Principle: Describes the stages in KAM, in relation to involvement and relationship Issues: (low cost…

Elements of Six Market Domains of Relationship Marketing: The market domains Internal, Referral, Influence, Recruitment and Supplier/alliance with Customer Markets as core component Principle: Six domains of Relationship Marketing where…

Elements of Consumer Customer segmentation: Geographic – country, region, density, climate …. Behavioural – benefits sought, purchase occasions, usage rate, loyalty status…. Demographic – age, gender, social class …. Psychographic…

Elements of The importance of added values: The core product and the product surround accounting for the combined product value. Principle: Identifies the role of added values to the basic…