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Elements of Strategic Brand Management Process: The steps and key concepts in the strategic brand management process Principle: Involves the design and implementation of marketing programs and activities to build,measure,…
Balanced Scorecard Elements of Balanced Scorecard: Principle: Balancing financial objectives to critical success factors as process capabilities, customer satisfaction and learning/change. The Balanced Scorecard is a strategic management framework designed…
Elements of Components of the brand: At the core of the brand lie its tangible features, functions, and aspects of design, price or package. As we move further out, we…
Elements of The importance of added values: The core product and the product surround accounting for the combined product value. Principle: Identifies the role of added values to the basic…
Elements of Organisational Ecocycle: Emergent, Rational and Constrained action i relation to organisational life-cycle Principle: An infinity loop illustrating organisational stages that are all connected to each other. Hence renewal…
Elements of Strategic Leadership Roles: Charismatic and Architectural roles Principle: Two key roles for successful leaders Issues: Hammel, 1999 – Stewardship = continued exploration of post opportunities Charan & Colvin…
Elements of Strategic Leadership Styles: The six key leadership styles Principle: All key leadership styles make important contribution to Strategic Leadership Issues: Dominant styles and missing styles Culture and management…
Elements of Strategic Leadership and E-V-R congruence: Vision, resources, environment and leadership influence on strategic position Principle: The influence of “Strategic Leadership – changing the vision” & “Leadership values –…
Elements of 10 year IT update – DeLone McLean Model: Technology: Quality of system, information and service People: Intention to use and use, user satisfaction Organisation: Net benefits Principle: Describes…
Elements of B2C vs B2B behaviour – Consumer versus organisational buyer behaviour: Characteristics for de difference in behaviour as well as purchase and decision Principle: Presents the key patterns of…