Components of the brand
Elements of Components of the brand: At the core of the brand lie its tangible features, functions, and aspects of design, price or package. As we move further out, we…
The importance of added values – in branding and marketing
Elements of The importance of added values: The core product and the product surround accounting for the combined product value. Principle: Identifies the role of added values to the basic…
The Organisational Ecocycle
Elements of Organisational Ecocycle: Emergent, Rational and Constrained action i relation to organisational life-cycle Principle: An infinity loop illustrating organisational stages that are all connected to each other. Hence renewal…
Strategic Leadership Roles
Elements of Strategic Leadership Roles: Charismatic and Architectural roles Principle: Two key roles for successful leaders Issues: Hammel, 1999 – Stewardship = continued exploration of post opportunities Charan & Colvin…
Strategic Leadership Styles
Elements of Strategic Leadership Styles: The six key leadership styles Principle: All key leadership styles make important contribution to Strategic Leadership Issues: Dominant styles and missing styles Culture and management…
Strategic Leadership and E-V-R congruence
Elements of Strategic Leadership and E-V-R congruence: Vision, resources, environment and leadership influence on strategic position Principle: The influence of “Strategic Leadership – changing the vision” & “Leadership values –…
E-V-R congruence
Elements of E-V-R congruence: Environment – Values – Resources Principle: Relationship between leadership, seeking and exploiting opportunities Issues: Attractive to customers Culture of organisation Strategic leadership styles Applications: To evaluate…
10 year IT update – DeLone McLean Model
Elements of 10 year IT update – DeLone McLean Model: Technology: Quality of system, information and service People: Intention to use and use, user satisfaction Organisation: Net benefits Principle: Describes…
B2C vs B2B behaviour – Consumer versus organisational buyer behaviour
Elements of B2C vs B2B behaviour – Consumer versus organisational buyer behaviour: Characteristics for de difference in behaviour as well as purchase and decision Principle: Presents the key patterns of…
Business Transformation
Change Process
Management
Managing People
Models
Strategy Subjects
Strategy Tools
Strategic Management of Change
Elements of Strategic Management of Change: Centralized project managed change, Strategic management of change, Local management of change Principle: Centralized vs local change management Issues: Central + scale, critical competence…