The importance of added values – in branding and marketing
Elements of The importance of added values: The core product and the product surround accounting for the combined product value. Principle: Identifies the role of added values to the basic…
Models and framework and other tools, to be applied to either assesss or create strategy
Elements of The importance of added values: The core product and the product surround accounting for the combined product value. Principle: Identifies the role of added values to the basic…
Elements of Organisational Ecocycle: Emergent, Rational and Constrained action i relation to organisational life-cycle Principle: An infinity loop illustrating organisational stages that are all connected to each other. Hence renewal…
Elements of Strategic Leadership Roles: Charismatic and Architectural roles Principle: Two key roles for successful leaders Issues: Hammel, 1999 – Stewardship = continued exploration of post opportunities Charan & Colvin…
Elements of Strategic Leadership Styles: The six key leadership styles Principle: All key leadership styles make important contribution to Strategic Leadership Issues: Dominant styles and missing styles Culture and management…
Elements of Strategic Leadership and E-V-R congruence: Vision, resources, environment and leadership influence on strategic position Principle: The influence of “Strategic Leadership – changing the vision” & “Leadership values –…
Elements of E-V-R congruence: Environment – Values – Resources Principle: Relationship between leadership, seeking and exploiting opportunities Issues: Attractive to customers Culture of organisation Strategic leadership styles Applications: To evaluate…
Elements of 10 year IT update – DeLone McLean Model: Technology: Quality of system, information and service People: Intention to use and use, user satisfaction Organisation: Net benefits Principle: Describes…
Elements of B2C vs B2B behaviour – Consumer versus organisational buyer behaviour: Characteristics for de difference in behaviour as well as purchase and decision Principle: Presents the key patterns of…
Elements of Strategic Management of Change: Centralized project managed change, Strategic management of change, Local management of change Principle: Centralized vs local change management Issues: Central + scale, critical competence…
Elements of Traditional Strategic Change: The where – Vision, The what – Programme and focus, The how – projects of Leadership, culture and barriers Principle: Illustrates the gap between vision…