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Relational Exchange Categories

Elements of Relational Exchange Categories: Category Description Supplier partnerships 1. Goods suppliers Partnership between manufacturers and their goods suppliers 2. Service suppliers Relational exchanges between service providers and their respective…

Framework Management Marketing Relationship Marketing Strategy Tools

Transactional & Relationship Marketing Differences

Elements of Transactional & Relationship Marketing Differences: Transactional marketing Orientation to single sale Emphasis on single transactions Discontinuous customer contact Focus on product features Short time scale Little empahsis on…

Aligning the Internal Organisation Business Transformation Framework Management Managing People Marketing Strategy Subjects Strategy Tools

A framework for corporate Identity Analysis

Elements of A framework for corporate Identity Analysis: Corporate Identity via five main groups, Communication & Visual Identity, Behaviour, Corporate Culture, Market Conditions and Product & Services Principle: Components constituting…

Business Transformation Change Process Framework Management Managing People Models Strategy Subjects Strategy Tools

Necessary conditions for Change and Change as a cyclical process

Elements of Necessary conditions for change and Change as a cyclical process: 1: AWARENESS/Beginning 2: CAPABILITY/Focusing 3: WILL/Inclusion Principle: Tree necessary conditions addressed in cyclical process: Issues: Identification of what…

Business Transformation Change Process Framework Management Managing People Strategy Subjects Strategy Tools

Critical Gap Radar Chart

Elements of Critical Gap Radar Chart: Tool for scoring the individual KSF and CSF before designing and initiating a change project Principle: Scores the current performance relative to intent Issues:…

Business Transformation Change Process Framework Management Managing People Strategy Subjects Strategy Tools

Establish Critical Change Gaps

Elements of Establish Critical Change Gaps: Identify, who you are, who your customers are, what matters to them, the process affecting, improve the process Principle: Steps in closing the change…

Business Transformation Change Process Framework Management Managing People Strategy Subjects Strategy Tools

Change Deployment Process

“ Elements of Change Deployment Process: The vision, programmes and projects in the change process Principle: Shows how it all fits together in the change process, with focus on gap-analysis…

Business Transformation Change Process Framework Management Managing People Strategy Subjects Strategy Tools

Change Agent – The role of the project manager

Key activities of a Change Agent: To formulate and implement the change programme To gain acceptance of the change so that it is internalised into daily operations, ideally through commitment…

Business Transformation Change Process Framework Management Managing People Strategy Subjects Strategy Tools

The Strategic Change Chain

Elements of The Strategic Change Chain: The Phases; Unfreeze, Mobilise, Release, Reinforce and sustain The Content that set direction, create early change, secure behaviour, underpin change and strive for continuous…

Branding Competitors & Customers Environment External Framework Management Marketing Strategy Subjects Strategy Tools Success

Consumer Customer Segmentation

Elements of Consumer Customer segmentation: Geographic – country, region, density, climate …. Behavioural – benefits sought, purchase occasions, usage rate, loyalty status…. Demographic – age, gender, social class …. Psychographic…

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