Competitors & Customers Archives

Aligning the Internal Organisation Branding Business Transformation Capabilities Competetive Advantage Competitors & Customers Managing People Models Stakeholders Strategy Direction Strategy Implementation Strategy Subjects Strategy Tools Success Sustainability/Appropriability Vision, Mission, Objectives

Purpose – The Heart of Business

Elements of Purpose: Principle: The “Purpose” model by Hubert Joly is guided by the principle that purpose-driven organizations are more successful and resilient in the long run. It emphasizes the…

Competitors & Customers Environment External Industry Forces Models Strategy Subjects Strategy Tools

Value Net – and game elements

Elements Lifecycle – Industry: Buyer, competitor and internal needs compared to Industry lifecycle. Relevant to map product or company portfolio to different lifecycle stages. Principle: Emerging industry characteristics: Strong technological…

Branding Competitors & Customers Environment External Framework Management Marketing Strategy Subjects Strategy Tools

5 Key Elements in Positioning Statement

Elements of 5 Key Elements in Positioning Statement: Target market, buyers main problem, key benefit, competitors and features. Principle: Lists the five key elements to describe in any positioning statement.…

Competitors & Customers Complexity/Turbulence Framework Risk Stakeholders Strategy Direction Strategy Priority Strategy Subjects Strategy Tools Success

New 7’s of Competition

Elements of New 7’s of Competition: Stakeholder satisfaction – Customers as most important stakeholder Strategic soothsaying – Continious improvement based on customer needs Speed – Organisational agility and flexibility Surprise…

Branding Competitors & Customers Environment External Framework Management Marketing Strategy Subjects Strategy Tools Success

Consumer Customer Segmentation

Elements of Consumer Customer segmentation: Geographic – country, region, density, climate …. Behavioural – benefits sought, purchase occasions, usage rate, loyalty status…. Demographic – age, gender, social class …. Psychographic…

Competitors & Customers Environment External Framework Strategy Tools

Competitor Strategy Analysis

Elements of Competitor Strategy Analysis: Competitor objectives, strategy, assumptions and capabilities Principle: Key competitor strategic analysis Issues: Uncertainty of rapid changing future – Increasing organisational empowerment (fluid organisations and strategy)…