John Sohn, Author at JOHNSOHN.dk - Page 7 of 20

23rd December 2024

Management Marketing Models Relationship Marketing Strategy Tools

Relationship System Interface

Elements of Relationship System Interface: The Market, Customers / Staff / System, Vision, Shared Beliefs, Dialogue, Innovative, Leadership, Ethics / Management / Feedback Principle: Illustrates interdependence that determine the business…

Learning Insight

Relationship Strategy Framework (2S’s)

Elements of Relationship Strategy Framework (2S’s): Mission, Audit of relationship markets, Internal analysis, Strategic review, Internal analysis, Strategy formulation, Internal marketing functional and cross-functional plans/actions, External marketing functional and cross-functional…

Framework Management Marketing Relationship Marketing Strategy Tools

A “Multi-dimensional” relationship marketing ladder of customer loyalty

Elements of A “Multi-dimensional” relationship marketing ladder of customer loyalty: PASSIVE relationship -> Existence of need -> Realisation of need -> SUSPECT Problem recognition ->Information search -> PROSPECT Evaluation ->Choise…

Framework Information Information System Management Strategy Subjects Strategy Tools

Data Mining

Elements of Data Mining: Classification – finds the defining characteristic of a certain group Clustering – identifies groups of items that share a particular, pre-given characteristics Association – identifies relationships…

Business Transformation Information Information System Management Models Strategy Subjects Strategy Tools

Critical Information Set

Elements of Critical Information Set: Objectives, Strategies, CSF, Enabling Information, KPI, Critical Information Set Principle: Set of related informations creating the Criticl Information Set Issues: Stakeholder information – secure registration…

Framework Information Management Marketing Strategy Tools

CRM system

Elements of CRM system: CRM applications Examples of functions supported Examples of application Applications that support the analysis of aggregate customer information Marketing Risk management Data mining Applications that support…

Framework Management Managing Finances Strategy Tools

Cost Benefit Analysis

Elements of Cost Benefit Analysis: Cost (upfront and on-going) and Benefits (increased revenue and Decreased expences) that defines the ROI Principle: Breaks down ROI to a calcualtion set of costs…

Information Information System Management Models Strategy Subjects Strategy Tools

Anthony’s Triangle

Anthony’s Triangle Elements of Anthony’s Triangle: Strategic Long Term, Tactical Medium Term, Operational Short Term Principle: Orders the information related to the Different Business Functions Issues: Analyse the information required…

Business Transformation Change Process Framework Management Managing People Strategy Subjects Strategy Tools

Implementation Programme of change

Elements of Implementation Programme of change: Events, Resources, Target population and Key dates in an implemetation program Principle: Links individuals to learning events in an output focused way Issues: Building…

Business Transformation Change Process Management Managing People Models Strategy Subjects Strategy Tools

Types of Strategic Change

Elements of Types of Strategic Change: End result: transformation or Realignment Nature: Incremental or BigBang Results in: Adaptation – Change which can be accommodated with the current paradigm (central beleifs…