Category: Management

Elements of The Fifth Discipline: Personal mastery, Mental models, Building shared visions, Team learning, systems thinking Principle: Five learning disciplines to achieve the learning organisation Issues: Personal mastery Self-awareness and…

Elements of 30Rs of relationship marketing: Classic market relationships R1 The classic dyad – the relationship between supplier and the customer R2 The classic triad – the drama of the…

Ratio List – Profitability, Working Capital/Liquidity, Financial Structure/Investors Criteria, Corporate ratios With reference to Pyramid of Ratios Elements of Financial business ratios: Principle: Lists financial business ratios with abbreviation, how…

Elements of Change Architecture and Energy in change: Structures, Processes, Outputs – defining the change architecture and energy Principle: Structure = Processes = Outputs Issues: Making change a part of…

Elements of Change Architecture Pyramid: Vision, Communication, Measurement system, Knowledge Process, Implementation, Capability building Principle: Structures and processes in change management Issues: Vision: strategy forum and conferences, Away-days, creativity activities…

Elements of The Components in CRM: Relationship-Based Interfaces, An Emphasis on Quality, Measure Customer Satisfaction but Manage Customer Service, Invest in People, Maintaining Dialogue with Customers, Setting Realistic Targets and…

Elements of Relational Exchange Categories: Category Description Supplier partnerships 1. Goods suppliers Partnership between manufacturers and their goods suppliers 2. Service suppliers Relational exchanges between service providers and their respective…

Elements of Transactional & Relationship Marketing Differences: Transactional marketing Orientation to single sale Emphasis on single transactions Discontinuous customer contact Focus on product features Short time scale Little empahsis on…

Elements of Factors Determining Corporate Identity: Cultural history, Corporate strategy, CI mix, Corporate reputation, Performance and Environment Principle: Identity expressed trough behaviour Issues: Fit between tacit reality and strategic vision…

Elements of A framework for corporate Identity Analysis: Corporate Identity via five main groups, Communication & Visual Identity, Behaviour, Corporate Culture, Market Conditions and Product & Services Principle: Components constituting…