Management Archives - Page 6 of 9

Business Transformation Change Process Framework Management Managing People Strategy Subjects Strategy Tools

The Strategic Change Chain

Elements of The Strategic Change Chain: The Phases; Unfreeze, Mobilise, Release, Reinforce and sustain The Content that set direction, create early change, secure behaviour, underpin change and strive for continuous…

Business Transformation Change Process Management Marketing Models Relationship Marketing Stakeholders Strategy Subjects Strategy Tools

Simplified Model of Business Relationships

Elements of Simplified Model of Business Relationships: Drivers of business relationships, The nature of Relationships and Outcome of business relationships Principle: Links the past and present behaviours of a business…

Management Marketing Models Relationship Marketing Strategy Tools

Conceptual Foundations of Relationship Marketing

Elements of Conceptual Foundations of Relationship Marketing: The elements in Analytical Tools, Work Process, Support Infrastructure and Measures that are the conceptual foundation for Relationship Marketing Principle: Lists the tools…

Management Marketing Models Relationship Marketing Strategy Tools

Formation Governance and Evaluation Model of Relationship Marketing

Elements of Formation Governance and Evaluation Model of Relationship Marketing: The elements constituting the formation, management and evaluation of relationship marketing Principle: A process of engaging in co-operative and collaborative…

Management Marketing Models Relationship Marketing Strategy Tools

IMP’s Interaction Model

Elements of IMP’s Interaction Model: Illustrate the Environment, Atmosphere and Relationship elements surrounding the interaction process Principle: Three interaction elements besides financial exchange Issues: Cooperation -> Adaptation/Investment -> Commitment ->…

Management Marketing Models Relationship Marketing Strategy Tools

Key Account Management

Elements of Key Account Management: Levels of customer involvement and the nature of customer relationship Principle: Describes the stages in KAM, in relation to involvement and relationship Issues: (low cost…

Management Marketing Models Relationship Marketing Strategy Tools

Six Market Domains of Relationship Marketing

Elements of Six Market Domains of Relationship Marketing: The market domains Internal, Referral, Influence, Recruitment and Supplier/alliance with Customer Markets as core component Principle: Six domains of Relationship Marketing where…

Branding Competitors & Customers Environment External Framework Management Marketing Strategy Subjects Strategy Tools Success

Consumer Customer Segmentation

Elements of Consumer Customer segmentation: Geographic – country, region, density, climate …. Behavioural – benefits sought, purchase occasions, usage rate, loyalty status…. Demographic – age, gender, social class …. Psychographic…

Framework Management Managing People Strategy Tools

Alternative Rewards

Elements of Alternative Rewards: Rewards as Basic Pay, Bonus schemes, Position opportunities, Individualized perks, Responsibilities and freedoms, Position and job title, Recognition, Job satisfaction Principle: List alternative rewards that are…

Management Managing People Models Strategy Tools

Five Managerial Mindsets

Elements of Five Managerial Mindsets: Principle: Managers possesses different degrees of all abilities Issues: Capelli & Crocker-Hefter, 1995 Competitive flexibility more appropriate to recruit from outside Competing in established markets…

Category: Management