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Elements of Stakeholding in the firm: Shareholders, Employees, Distributors, Intermediaries, Customers, Public, Financial Partners, Government, Producers, Subcontractors, Suppliers and Directors – the stakeholders in the firm Principle: Lists the Upstream…
Elements of Conceptual Foundations of Relationship Marketing: The elements in Analytical Tools, Work Process, Support Infrastructure and Measures that are the conceptual foundation for Relationship Marketing Principle: Lists the tools…
Elements of Formation Governance and Evaluation Model of Relationship Marketing: The elements constituting the formation, management and evaluation of relationship marketing Principle: A process of engaging in co-operative and collaborative…
Elements of IMP’s Interaction Model: Illustrate the Environment, Atmosphere and Relationship elements surrounding the interaction process Principle: Three interaction elements besides financial exchange Issues: Cooperation -> Adaptation/Investment -> Commitment ->…
Elements of Key Account Management: Levels of customer involvement and the nature of customer relationship Principle: Describes the stages in KAM, in relation to involvement and relationship Issues: (low cost…
Elements of Six Market Domains of Relationship Marketing: The market domains Internal, Referral, Influence, Recruitment and Supplier/alliance with Customer Markets as core component Principle: Six domains of Relationship Marketing where…
PESTLE Analysis Elements of PESTLE Analysis: The different angles that influence the industry and firm Principle: Framework categorizing environmental influence Issues: KSF determined by What customers want What we need…
Elements of Key Success Factors: Customer demand and competition elements that leads to KSF Principle: These elements are about getting the right product with the right quality and price to…
Elements of Five Managerial Mindsets: Principle: Managers possesses different degrees of all abilities Issues: Capelli & Crocker-Hefter, 1995 Competitive flexibility more appropriate to recruit from outside Competing in established markets…
Elements of Strategic Brand Management Process: The steps and key concepts in the strategic brand management process Principle: Involves the design and implementation of marketing programs and activities to build,measure,…