find a way or make your own
Models and framework and other tools, to be applied to either assesss or create strategy
Elements of Relationship Value Management Framework: The Value Process: Value Determination – Value Creation – Value Delivery – Value Assessment Customer Value: Customer Attraction – Customer Satisfaction – Customer Retention…
Elements of Relationship System Interface: The Market, Customers / Staff / System, Vision, Shared Beliefs, Dialogue, Innovative, Leadership, Ethics / Management / Feedback Principle: Illustrates interdependence that determine the business…
Elements of A “Multi-dimensional” relationship marketing ladder of customer loyalty: PASSIVE relationship -> Existence of need -> Realisation of need -> SUSPECT Problem recognition ->Information search -> PROSPECT Evaluation ->Choise…
Elements of Data Mining: Classification – finds the defining characteristic of a certain group Clustering – identifies groups of items that share a particular, pre-given characteristics Association – identifies relationships…
Elements of Critical Information Set: Objectives, Strategies, CSF, Enabling Information, KPI, Critical Information Set Principle: Set of related informations creating the Criticl Information Set Issues: Stakeholder information – secure registration…
Elements of CRM system: CRM applications Examples of functions supported Examples of application Applications that support the analysis of aggregate customer information Marketing Risk management Data mining Applications that support…
Elements of Cost Benefit Analysis: Cost (upfront and on-going) and Benefits (increased revenue and Decreased expences) that defines the ROI Principle: Breaks down ROI to a calcualtion set of costs…
Anthony’s Triangle Elements of Anthony’s Triangle: Strategic Long Term, Tactical Medium Term, Operational Short Term Principle: Orders the information related to the Different Business Functions Issues: Analyse the information required…
Elements of Implementation Programme of change: Events, Resources, Target population and Key dates in an implemetation program Principle: Links individuals to learning events in an output focused way Issues: Building…
Elements of Types of Strategic Change: End result: transformation or Realignment Nature: Incremental or BigBang Results in: Adaptation – Change which can be accommodated with the current paradigm (central beleifs…