CRM system
Elements of CRM system: CRM applications Examples of functions supported Examples of application Applications that support the analysis of aggregate customer information Marketing Risk management Data mining Applications that support…
Cost Benefit Analysis
Elements of Cost Benefit Analysis: Cost (upfront and on-going) and Benefits (increased revenue and Decreased expences) that defines the ROI Principle: Breaks down ROI to a calcualtion set of costs…
Business Transformation
Change Process
Framework
Management
Managing People
Strategy Subjects
Strategy Tools
Implementation Programme of change
Elements of Implementation Programme of change: Events, Resources, Target population and Key dates in an implemetation program Principle: Links individuals to learning events in an output focused way Issues: Building…
Aligning the Internal Organisation
Business Transformation
Change Process
Framework
Management
Managing People
Strategy Subjects
Strategy Tools
The Change Kaleidescope
Elements of The Change Kaleidescope: Organisational Change context: Time, Scope, Preservation, Diversity, Capability, Capacity, Readiness, Power Design choises: Change path, Change start point, Change style, Change target, Change roles, Change…
Business Transformation
Framework
Learning Organisation
Management
Managing People
Strategy Subjects
Strategy Tools
Knowledge Management Development
Elements of Knowledge Management Development: Economic era Standardisation Customisation Innovation Meta-capability Co-ordination Delegation Collaboration Business model Market penetration Market segmentation Market exploration Growth driver Learning-curve gains and scale economies Know-how…
Business Transformation
Framework
Learning Organisation
Management
Managing People
Models
Strategy Subjects
Strategy Tools
Knowledge Management
Elements of Knowledge Management: Codify explicit knowledge: Portals, Intranets, Databases, Customer info In process – expert connection, context specific people finder, process reviews, learning from projects, designing the office space…
Business Transformation
Framework
Learning Organisation
Management
Managing People
Models
Strategy Subjects
Strategy Tools
The Learning Company
Elements of The Learning Company: Learning approach to strategy Participative policy making Informating Formative Internal change Reward flexibility Enabling structures Boundary workers as environmental scanners Inter-company learning Principle: Comprehensive approach…
Business Transformation
Framework
Learning Organisation
Management
Managing People
Strategy Subjects
Strategy Tools
The Fifth Discipline
Elements of The Fifth Discipline: Personal mastery, Mental models, Building shared visions, Team learning, systems thinking Principle: Five learning disciplines to achieve the learning organisation Issues: Personal mastery Self-awareness and…
30Rs of relationship marketing
Elements of 30Rs of relationship marketing: Classic market relationships R1 The classic dyad – the relationship between supplier and the customer R2 The classic triad – the drama of the…
Financial business ratios
Ratio List – Profitability, Working Capital/Liquidity, Financial Structure/Investors Criteria, Corporate ratios With reference to Pyramid of Ratios Elements of Financial business ratios: Principle: Lists financial business ratios with abbreviation, how…