Environment External Archives

Aligning the Internal Organisation Branding Business Transformation Capabilities Competetive Advantage Competitors & Customers Managing People Models Stakeholders Strategy Direction Strategy Implementation Strategy Subjects Strategy Tools Success Sustainability/Appropriability Vision, Mission, Objectives

Purpose – The Heart of Business

Elements of Purpose: Principle: The “Purpose” model by Hubert Joly is guided by the principle that purpose-driven organizations are more successful and resilient in the long run. It emphasizes the…

Competitors & Customers Environment External Industry Forces Models Strategy Subjects Strategy Tools

Value Net – and game elements

Elements Lifecycle – Industry: Buyer, competitor and internal needs compared to Industry lifecycle. Relevant to map product or company portfolio to different lifecycle stages. Principle: Emerging industry characteristics: Strong technological…

Branding Competitors & Customers Environment External Framework Management Marketing Strategy Subjects Strategy Tools

5 Key Elements in Positioning Statement

Elements of 5 Key Elements in Positioning Statement: Target market, buyers main problem, key benefit, competitors and features. Principle: Lists the five key elements to describe in any positioning statement.…

Complexity/Turbulence Environment External Framework Risk Strategy Priority Strategy Subjects Strategy Tools Strategy Validation Sustainability/Appropriability

Assessing Environmental Turbulence

Elements of Assessing Environmental Turbulence: Elements of risk and turbulence Principle: Measuring the challenges facing the firm Issues: Market or environment driven strategy determined by turbulence Applications: Evaluating scale of…

Competitors & Customers Complexity/Turbulence Framework Risk Stakeholders Strategy Direction Strategy Priority Strategy Subjects Strategy Tools Success

New 7’s of Competition

Elements of New 7’s of Competition: Stakeholder satisfaction – Customers as most important stakeholder Strategic soothsaying – Continious improvement based on customer needs Speed – Organisational agility and flexibility Surprise…

Branding Competitors & Customers Environment External Framework Management Marketing Strategy Subjects Strategy Tools Success

Consumer Customer Segmentation

Elements of Consumer Customer segmentation: Geographic – country, region, density, climate …. Behavioural – benefits sought, purchase occasions, usage rate, loyalty status…. Demographic – age, gender, social class …. Psychographic…

Environment External Models PESTLE Strategy Subjects Strategy Tools

PESTLE Analysis

PESTLE Analysis Elements of PESTLE Analysis: The different angles that influence the industry and firm Principle: Framework categorizing environmental influence Issues: KSF determined by What customers want What we need…

Environment External Industry Forces Models PESTLE Strategy Subjects Strategy Tools

Environmental Analysis

Elements of Environmental Analysis: The areas to be analysed to determine the external environment Principle: Together with stakeholder analysis the basis of SWOT Issues: Industry structure mapping Attractiveness of industry…

Environment External Industry Forces Models Strategy Subjects Strategy Tools

Lifecycle – Industry

Elements Lifecycle – Industry: Buyer, competitor and internal needs compared to Industry lifecycle. Relevant to map product or company portfolio to different lifecycle stages. Principle: Emerging industry characteristics: Strong technological…

Environment External Framework Industry Forces Strategy Subjects Strategy Tools

The value network – Industry Structure Map

Elements of The value network – Industry Structure Map: Overall map of Key Elements of the industry activity chain Principle: Patterns in general have an economic, historical, political or technological…

Category: Environment External