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Elements of The Components in CRM: Relationship-Based Interfaces, An Emphasis on Quality, Measure Customer Satisfaction but Manage Customer Service, Invest in People, Maintaining Dialogue with Customers, Setting Realistic Targets and…
Elements of Relational Exchange Categories: Category Description Supplier partnerships 1. Goods suppliers Partnership between manufacturers and their goods suppliers 2. Service suppliers Relational exchanges between service providers and their respective…
Elements of Transactional & Relationship Marketing Differences: Transactional marketing Orientation to single sale Emphasis on single transactions Discontinuous customer contact Focus on product features Short time scale Little empahsis on…
Elements of Factors Determining Corporate Identity: Cultural history, Corporate strategy, CI mix, Corporate reputation, Performance and Environment Principle: Identity expressed trough behaviour Issues: Fit between tacit reality and strategic vision…
Elements of A framework for corporate Identity Analysis: Corporate Identity via five main groups, Communication & Visual Identity, Behaviour, Corporate Culture, Market Conditions and Product & Services Principle: Components constituting…
Elements of Stages in the transformation to the pure diversified organisation: The stages a) Integrated Form (Pure Functional) b) By-Product Form c) Related Product Form d) Conglomerate Form (Pure Diversified)…
Elements of Strategy Implementation and Resource management: The connections in managing individual contributor resources, prioritizing action, describing the ways of getting there to achieve the ultimate end point Principle: Connection…
Elements of Necessary conditions for change and Change as a cyclical process: 1: AWARENESS/Beginning 2: CAPABILITY/Focusing 3: WILL/Inclusion Principle: Tree necessary conditions addressed in cyclical process: Issues: Identification of what…
Elements of Critical Gap Radar Chart: Tool for scoring the individual KSF and CSF before designing and initiating a change project Principle: Scores the current performance relative to intent Issues:…
Elements of Establish Critical Change Gaps: Identify, who you are, who your customers are, what matters to them, the process affecting, improve the process Principle: Steps in closing the change…