The Extended Marketing Mix 7 P’s
Elements of The Extended Marketing Mix 7 P’s: The Extended Marketing Mix, often referred to as the 7 P’s, is an expansion of the traditional 4 P’s of marketing (Product,…
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Competitors & Customers
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Strategy Subjects
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5 Key Elements in Positioning Statement
Elements of 5 Key Elements in Positioning Statement: Target market, buyers main problem, key benefit, competitors and features. Principle: Lists the five key elements to describe in any positioning statement.…
Types of relationship marketing programs
Elements of Types of relationship marketing programs: Types of Relationship Marketing Programs CUSTOMER TYPE Program Type Individual Customers Distributors / Resellers Institutional Buyers (Business to Business) Continuity Marketing Loyalty Programs…
Relationship Value Management Framework
Elements of Relationship Value Management Framework: The Value Process: Value Determination – Value Creation – Value Delivery – Value Assessment Customer Value: Customer Attraction – Customer Satisfaction – Customer Retention…
Relationship System Interface
Elements of Relationship System Interface: The Market, Customers / Staff / System, Vision, Shared Beliefs, Dialogue, Innovative, Leadership, Ethics / Management / Feedback Principle: Illustrates interdependence that determine the business…
A “Multi-dimensional” relationship marketing ladder of customer loyalty
Elements of A “Multi-dimensional” relationship marketing ladder of customer loyalty: PASSIVE relationship -> Existence of need -> Realisation of need -> SUSPECT Problem recognition ->Information search -> PROSPECT Evaluation ->Choise…
CRM system
Elements of CRM system: CRM applications Examples of functions supported Examples of application Applications that support the analysis of aggregate customer information Marketing Risk management Data mining Applications that support…
30Rs of relationship marketing
Elements of 30Rs of relationship marketing: Classic market relationships R1 The classic dyad – the relationship between supplier and the customer R2 The classic triad – the drama of the…
The Components in CRM
Elements of The Components in CRM: Relationship-Based Interfaces, An Emphasis on Quality, Measure Customer Satisfaction but Manage Customer Service, Invest in People, Maintaining Dialogue with Customers, Setting Realistic Targets and…
Relational Exchange Categories
Elements of Relational Exchange Categories: Category Description Supplier partnerships 1. Goods suppliers Partnership between manufacturers and their goods suppliers 2. Service suppliers Relational exchanges between service providers and their respective…