Key Account Management
Elements of Key Account Management: Levels of customer involvement and the nature of customer relationship Principle: Describes the stages in KAM, in relation to involvement and relationship Issues: (low cost…
Six Market Domains of Relationship Marketing
Elements of Six Market Domains of Relationship Marketing: The market domains Internal, Referral, Influence, Recruitment and Supplier/alliance with Customer Markets as core component Principle: Six domains of Relationship Marketing where…
Branding
Competitors & Customers
Environment External
Framework
Management
Marketing
Strategy Subjects
Strategy Tools
Success
Consumer Customer Segmentation
Elements of Consumer Customer segmentation: Geographic – country, region, density, climate …. Behavioural – benefits sought, purchase occasions, usage rate, loyalty status…. Demographic – age, gender, social class …. Psychographic…
PESTLE Analysis
PESTLE Analysis Elements of PESTLE Analysis: The different angles that influence the industry and firm Principle: Framework categorizing environmental influence Issues: KSF determined by What customers want What we need…
Key Success Factors – KSF
Elements of Key Success Factors: Customer demand and competition elements that leads to KSF Principle: These elements are about getting the right product with the right quality and price to…
Alternative Rewards
Elements of Alternative Rewards: Rewards as Basic Pay, Bonus schemes, Position opportunities, Individualized perks, Responsibilities and freedoms, Position and job title, Recognition, Job satisfaction Principle: List alternative rewards that are…
Five Managerial Mindsets
Elements of Five Managerial Mindsets: Principle: Managers possesses different degrees of all abilities Issues: Capelli & Crocker-Hefter, 1995 Competitive flexibility more appropriate to recruit from outside Competing in established markets…
Strategic Brand Management Process
Elements of Strategic Brand Management Process: The steps and key concepts in the strategic brand management process Principle: Involves the design and implementation of marketing programs and activities to build,measure,…
Aligning the Internal Organisation
Business Transformation
Change Process
Framework
Management
Managing Finances
Managing People
Strategy Subjects
Strategy Tools
Success
Vision, Mission, Objectives
Balanced Scorecard
Balanced Scorecard Elements of Balanced Scorecard: Principle: Balancing financial objectives to critical success factors as process capabilities, customer satisfaction and learning/change. The Balanced Scorecard is a strategic management framework designed…
Components of the brand
Elements of Components of the brand: At the core of the brand lie its tangible features, functions, and aspects of design, price or package. As we move further out, we…