John Sohn, Author at JOHNSOHN.dk

Management Marketing Models Relationship Marketing Strategy Tools

IMP’s Interaction Model

Elements of IMP’s Interaction Model: Illustrate the Environment, Atmosphere and Relationship elements surrounding the interaction process Principle: Three interaction elements besides financial exchange Issues: Cooperation -> Adaptation/Investment -> Commitment ->…

Management Marketing Models Relationship Marketing Strategy Tools

Key Account Management

Elements of Key Account Management: Levels of customer involvement and the nature of customer relationship Principle: Describes the stages in KAM, in relation to involvement and relationship Issues: (low cost…

Management Marketing Models Relationship Marketing Strategy Tools

Six Market Domains of Relationship Marketing

Elements of Six Market Domains of Relationship Marketing: The market domains Internal, Referral, Influence, Recruitment and Supplier/alliance with Customer Markets as core component Principle: Six domains of Relationship Marketing where…

Branding Competitors & Customers Environment External Framework Management Marketing Strategy Subjects Strategy Tools Success

Consumer Customer Segmentation

Elements of Consumer Customer segmentation: Geographic – country, region, density, climate …. Behavioural – benefits sought, purchase occasions, usage rate, loyalty status…. Demographic – age, gender, social class …. Psychographic…

Environment External Models PESTLE Strategy Subjects Strategy Tools

PESTLE Analysis

PESTLE Analysis Elements of PESTLE Analysis: The different angles that influence the industry and firm Principle: Framework categorizing environmental influence Issues: KSF determined by What customers want What we need…

Models News Strategy Subjects Strategy Tools Strategy Validation Success

Key Success Factors – KSF

Elements of Key Success Factors: Customer demand and competition elements that leads to KSF Principle: These elements are about getting the right product with the right quality and price to…

Framework Management Managing People Strategy Tools

Alternative Rewards

Elements of Alternative Rewards: Rewards as Basic Pay, Bonus schemes, Position opportunities, Individualized perks, Responsibilities and freedoms, Position and job title, Recognition, Job satisfaction Principle: List alternative rewards that are…

Management Managing People Models Strategy Tools

Five Managerial Mindsets

Elements of Five Managerial Mindsets: Principle: Managers possesses different degrees of all abilities Issues: Capelli & Crocker-Hefter, 1995 Competitive flexibility more appropriate to recruit from outside Competing in established markets…

Branding Management Models Strategy Tools

Strategic Brand Management Process

Elements of Strategic Brand Management Process: The steps and key concepts in the strategic brand management process Principle: Involves the design and implementation of marketing programs and activities to build,measure,…

Aligning the Internal Organisation Business Transformation Change Process Framework Management Managing Finances Managing People Strategy Subjects Strategy Tools Success Vision, Mission, Objectives

Balanced Scorecard

Balanced Scorecard Elements of Balanced Scorecard: Principle: Balancing financial objectives to critical success factors as process capabilities, customer satisfaction and learning/change. The Balanced Scorecard is a strategic management framework designed…

Author: John Sohn